Refereed Journal Articles

“The taste of compassion: Influencing meat attitudes with interhuman and interspecies moral appeals.” Attila Pohlmann (2022). Appetite, Vol. 168, 105654, Special issue on The Psychology of Meat Eating and Vegetarianism.
https://doi.org/10.1016/j.appet.2021.105654

“Lowering barriers to plant-based diets: The effect of human and non-human animal self-similarity on meat avoidance intent and sensory food satisfaction.” Attila Pohlmann (2021). Food Quality and Preference, Vol. 93-3, 104272.
https://doi.org/10.1016/j.foodqual.2021.104272

“Paragons of sustainability: transforming luxury markets through value-in-impact. Insights from an Ecuadorian artisan chocolate case study.” Attila Pohlmann, Diego Grijalva, Fabrizio Noboa, Johanna Andrango (2022). Journal of Research in Marketing and Entrepreneurship, Vol. 25, No. 1, pp. 103-126.
https://doi.org/10.1108/JRME-01-2022-0009

“Overthinking environmentally friendly? Need for cognition moderates the sustainability signal of natural patterns in biodegradable tableware.” Attila Pohlmann, Franklin Velasco, Paola Valencia Andrade (2023). Food Quality and Preference, Vol. 110.
https://doi.org/10.1016/j.foodqual.2023.104949

“Elevating the boutique appeal: generating a sense of place in luxury hospitality through virtual tours.” Attila Pohlmann, Franklin Velasco, Eva M. Guerra Leal, Cesar J. Sepulveda (2022). Consumer Behavior in Tourism and Hospitality, Vol. 18, No. 1, pp. 66-80.
https://doi.org/10.1108/CBTH-05-2022-0121

“No man is an island: The sustainability awareness effect of geography on hedonic fashion consumption and connection with nature – evidence from Galápagos and Hawaiʻi.” Attila Pohlmann (2021). Critical Studies in Men’s Fashion, Vol. 8.1-2, pp. 205-221, Special issue on Sustainable Fashion Consumption. https://doi.org/10.1386/csmf_00041_1

“Stumbling into sustainability: The effectual marketing approach of Ecuadorian entrepreneurs to reframe masculinity and accelerate the adoption of slow fashion.” Attila Pohlmann and Rodrigo Muñoz Valencia (2021). Critical Studies in Men’s Fashion, Vol. 8.1-2, pp. 223-243, Special issue on Sustainable Fashion Consumption.
https://doi.org/10.1386/csmf_00042_1

“Choice and consumption of animal or plant-based protein: Controlling experimentally and statistically for sensory stimulus aspects and food choice factors.” Attila Pohlmann (2021). MethodsX, Vol. 8, 101557.
https://doi.org/10.1016/j.mex.2021.101557

“Replication dataset: the effect of compassion, biological sex, and gender identity threat on jerky choice.” Attila Pohlmann (2021), Data in Brief, Vol. 39, 107595.
https://doi.org/10.1016/j.dib.2021.107595

“Intransigent compassion: Human and non-human animal self-similarity and meat avoidance intent dataset.” Attila Pohlmann (2021). Data in Brief, Vol. 38, 107318.
https://doi.org/10.1016/j.dib.2021.107318

“Better than sex: further development and validation of the consumption gender scale.” Attila Pohlmann and Qimei Chen (2020). Journal of Consumer Marketing, Vol. 37-3, pp. 329-340.
https://doi.org/10.1108/JCM-05-2019-3214

“Reconciling hyperconsumerism and sustainability in the island ecosystem: A photo essay of men’s street fashion in honolulu.” Attila Pohlmann (2019). Critical Studies in Men’s Fashion, Vol. 6.1-2, pp.179-189.
https://doi.org/10.1386/csmf_00011_1

“Research trajectories of Service-Dominant Logic: Emergent themes of a unifying paradigm in business and management.” Attila Pohlmann and Valtteri Kaartemo (2017).Industrial Marketing Management, Vol. 63, pp. 53-68.
https://doi.org/10.1016/j.indmarman.2017.01.001

“Consumers’ role performance and brand identification: Evidence from a survey and a longitudinal field experiment.” Lead article. Yi He, Qimei Chen, Ruby P. Lee, Yonggui Wang, and Attila Pohlmann (2017). Journal of Interactive Marketing, Vol. 38, pp. 1-11.
https://doi.org/10.1016/j.intmar.2016.11.001

Books

Honolulu Street Style .“ Malie Moran, Attila Pohlmann, and Andrew Reilly (2014). Intellect Ltd. Bristol, UK. “The glory of the book is its ample gallery of photos in situ: a young woman poses in front of a storefront, two friends stand side-by-side in a parking lot, a man in an orange tank top reclines at an outdoor art studio. The point is to capture Honolulu fashions in their natural habitat." Laura Turner, Books & Culture

Book Chapters

“Introduction to Consumer Food Choices.” Attila Pohlmann (2020) in Case Studies on Food Experiences in Marketing, Retail, and Events (Strategic Marketing Series), edited by Adrienne Steffen and Suanne Doppler, Elsevier, Amsterdam, NL.
https://doi.org/10.1016/B978-0-12-817792-1.00002-2

“We have our style! - Optimizing Food Experiences in Personalized Catering Boutique Concepts.”Attila Pohlmann with Franklin Velasco and Mauricio Cepeda (2020) in Case Studies on Food Experiences in Marketing, Retail, and Events (Strategic Marketing Series), edited by Adrienne Steffen and Suanne Doppler, Elsevier, Amsterdam, NL.
https://doi.org/10.1016/B978-0-12-817792-1.00012-5

“Easy Loving: Understanding Affect in Social Media.” Attila Pohlmann and Qimei Chen (2016) in Digital Advertising: Theory and Research (Advances in Consumer Psychology), 3 rd edition, co-edited by Drs. Shelly Rodgers and Esther Thorson, Routledge, Taylor & Francis Group, UK.
https://doi.org/10.4324/9781315623252

Conferences

“Meat Analogs and the Premium for Moral Disengagement in Meat.” Presented at the PHAIR Society Animal Advocacy Conference - Insights from the Social Sciences, Canterbury 2023.

“Meat-related cognitive dissonance and emotional distress as mediating mechanisms in the adoption of plant-based diets: an EEG study.” with Francisco Xavier Ramos Jarrin. Extended abstract presented at Nineteenth NeuroPsychoEconomics Conference, Granada 2023.

“Removiendo el poder del Marketing de los cigarrillos para proteger la salud de los adolescentes en América Latina.“ Country Lead Ecuador for REMAP project (UK Medical Research Council), led by University of Stirling and UNC Chapel Hill. Cuernavaca, Mexico 2023.

“Open Science: How Study Preregistration, Data Repositories, and Public Hypotheses Contribute to Research Integrity and Improve Collaborative Research Productivity.” Presented at Second World Forum Principles of Scientific Publications, San Cristóbal, Galápagos 2022.

“When Just Salad Won’t Do: Meat Avoiders’ Counterbalancing of Cultural Asceticism with Perceived Hedonism to Elevate Food Enjoyment.” Presented at Eleventh International Conference on Food Studies, Aarhus 2021.

“The Conflict between Masculinity and Ethicality in Meat Consumption - and How to Resolve It: A Quantitative Study on Psychological Costs.” Presented at Eleventh International Conference on Health, Wellness & Society, Paris 2021.

“Value-in-Impact - Exploring the Disciplinary Gap between Natural and Economic Ecosystems: Towards Sustainability in Fisheries Management.” Presented at Seventeenth International Conference on Environmental, Cultural, Economic & Social Sustainability, Amsterdam 2021.

“Negotiating the Inherent Conflict of Hyperconsumption and Conservation on the Galápagos Islands through Dress.” with Andrew Reilly and Rodrigo Muñoz Valencia. Research paper presented at FADC Fashion & Design Conference, Vigo 2020.

“Bridging the Disciplinary Gap between Natural and Economic Ecosystems for Sustainability in Fisheries Management.” Presented at AMA Global Marketing SIG, Buenos Aires 2019.

“A Future Research Agenda for S-D Logic.” with Valtteri Kaartemo. Abstract presented at Naples Forum on Service 2015.

“Barriers for Export and Strategies for Export Marketing Performance: A Qualitative Study in Hawaiʻi.” with Youngjin Bahng and Andrew Reilly. Presented at Global Marketing Conference, Seoul 2012.

“Ecosystems in Marketing or Marketing in Ecosystems: The Complex Holarchic Nature of Resource Integrators.” Abstract submitted to Forum on Markets and Marketing 2010.